Higher return on investment Having a digital presence is very important for companies today, but it is not only based on developing a web page to promote your products and services. Users not only browse websites but also use mobile applications to access what they need faster, whether it is buying a product or paying for a service.
Today, more than 30% of Americans say they are “almost all the time” connected to their smartphone, according to a study by the Pew Research Center, which is an opportunity for businesses: when developing an app mobile of your business, they can have more reach and be exposed to more potential customers.
One of the most used smartphones by users is the iPhone. According to Apple CEO Tim Cook, there are 900 million active iPhones worldwide, dominating much of the mobile phone market. In the United States, for example, at least 46.9% of users use iPhone, estimated the Statista portal.
5 benefits of developing an iPhone app for your business
Given this scenario, it is essential that your company, whatever the industry it belongs to, develop a mobile application for iPhone. It will be an investment that will bear great fruit in the future, since potential customers will be able to access your products or services more easily, being able to review prices or create budgets, as well as verify the availability of the item they are looking to buy.
Higher return on investment
iPhone applications usually have an optimal and very satisfactory user experience thanks to the great UX design they have. This allows users to feel more identified with these apps, using them more frequently than those of other operating systems, so that companies can generate higher profits by getting more customers and retaining the ones they already have.
They are exposed to users with purchasing power
In the case of the iPhone, it is a product developed with high functionalities and quite advanced technology, which offers incomparable performance. This means that their prices are also higher than the rest of the cell phones on the market, being aimed at an audience with great purchasing power. By creating an iPhone application, your company’s products will be exposed to this audience with buying power, being able to attract more new customers and generate interest in users in general.
Follow rigorous quality standards
The user experience with iPhone applications is optimal, thanks to the rigorous reviews that Apple applies to them. After the developer completes the application, it is analyzed by the company to see if it meets all the quality standards required to be accepted in the Play Store. This generates greater confidence in users when downloading an application.
Mobile applications made for iPhone have a high security layer, essential so that the company’s confidential data is always protected against any type of vulnerability, attack or virus that tries to alter the performance of the mobile platform. In addition, iOS provides a secure platform for transactions, so users can enter their data with peace of mind.
If your business starts small and grows over time, so can an app developed for the iPhone. It has great flexibility and scalability, so it can grow and add functionalities as the business or company needs it.
Technology has transformed the lifestyle and consumption habits of today’s society . While in the past a person had to leave home every time they needed to buy a product, now simply by unlocking their smartphone they can access thousands of stores and mobile applications, designed to meet their immediate needs. So all companies today should be directed to develop their own application for iPhone.