There are hundreds of social media platforms, if not thousands. However, there are peculiarities of each social media.
According to Techpally, social media do not work the same way, and not every social media platform is suitable for every Business.
In Instagram, for example, communication is different than on LinkedIn, which is why the target group differs here.
With 756 million users, LinkedIn is a very large social media platform for professional connections.
The platform provides space for building one’s own network, serves to support professional reshaping and further training and is based on connecting members with one another – mainly in a professional context.
In the private context, a particularly large number of graduates can be found here.
On the other hand, companies like to use LinkedIn marketing to promote their own brand, recruit new employees and generally influence the professional industry.
Average age: 25-49 years
Online times: 8-10 a.m. and 4-6 p.m.
Ads: If you want to place ads on LinkedIn, you have to pay more compared to other social media platforms.
Like LinkedIn, XING is a careers network that focuses on companies in the DACH region, as reported in business ally German magazine.
19 million users in German-speaking countries take part in professional networking.
On this social media platform, too, companies can use the advertising tool XING Ads to promote their own website, Xing groups or events using ads.
Average age: 26-50 years
Online times: 7-10 a.m. and 5-6 p.m.
Ads: Ads for websites or job advertisements, for example, can be displayed on Xing
YouTube
According to business ally, YouTube is also an ideal social media platform for professional storytelling – but it takes a lot of time.
This is where the best video footage and unique content should be shared to get the most out of your business. and show you in the best possible light.
Average age: 25-44 years
Online times: not specific, but on average at least 40 minutes a day
Ads: Product placements within the videos (in 95% of cases, ads are played with image and sound!)
Tiktok
TikTok is currently the absolute hit, especially among young people.
With over 800 million active users, the app is now even better known than LinkedIn, Xing, Pinterest or Snapchat.
The content of the app shares 15-60 second videos that are primarily for entertainment purposes only, says chaktty.
So TikTok is a good pastime in that regard – but not just on a comedy level. Serious political issues are also the focus there.
An important factor with TikTok are the extremely fast and high views of the short videos.
Here, no extensive range collection is carried out, but it runs almost automatically with frequent and good video production.
Hashtags can of course also be used. Companies are also increasingly using this social media platform, since the number of users is rising sharply and the age of the users is also increasing.
Companies can also use the app as an advertising platform for social media marketing or use their employees as corporate influencers.
Average age: 16-25 years
Online times: 6 a.m. to 10 a.m. and 7 p.m. to 11 p.m
Ads: Advertising possible with a small budget
Snapchat
As the last social media platform, we introduce you to Snapchat.
Snapchat is mainly about sending pictures you just took, which are then visible to the recipient for any amount of time.
With around 229 million users, some images come together.
In addition, these pictures can be written on or painted, which gives free rein to creativity.
The 24-hour story function is popular with this social network: Here, images or videos can be uploaded to one’s own story, which is then visible to the respective contacts for a maximum of 24 hours.
As far as social media marketing is concerned, Snapchat has so far been tested mainly in the USA in order to bring offers and relevant content to specific target groups, including via influencers.
Average age: 14-19 years
Online times: Snapchat has no regulated user times. The app is used in a persistent state
Ads: Still in testing phase
Conclusion:
What is beyond question is that companies, regardless of the industry, should definitely be present on social media platforms.
With the focus on omni-channel marketing, the vision of all different platforms is opened up again.
Nevertheless, it should be analyzed exactly which social media platform actually suits your company and which target group you want to reach with it: because a large reach for the unsuitable target group brings little advantage in terms of marketing strategy.
At this point, it would make sense to involve a social media marketing agency in order to define and ultimately reach your right target group through market research and experience.
Are you interested in optimizing your company’s marketing strategy and being successful on Instagram, Facebook, LinkedIn and Co.?
At Techpally digital marketing, a certified online marketing agency, we are at your side as experts and will be happy to help you.
