Top 10 UX/UI design trends: Check out our experts’ analysis and predictions so your visitors and users have the best interaction experience.
User interface (UI) and user experience (UX) design are essential for a clear and comfortable customer experience with apps and websites. According to statistics, 88% of visitors do not return to a website if it offers a bad experience or does not allow them to quickly find a solution to their problem.
In this sense, know that design trends in this area are always changing. That’s why you’ll need to continually design your apps or websites to reflect these trends and deliver better and better experiences.
To help you in this mission, we’ve gathered the most relevant points to consider in UI and UX for 2022. Note that some of the past trends remain stronger than ever in the market.
However, despite not being new, they continue to evolve. By using the following guidelines, you will be able to create an attractive and interesting website for your visitors and improve its usability and navigability. Follow up!
Perspective Mobile-First
The statistic that there are 7.1 billion cell phone users worldwide is a strong argument to consider when it comes to design trends. Know that more than half of traffic to commercial websites comes from mobile devices.
By 2025, 7.5 billion people are expected to have smartphones and other mobile devices.
To make the user experience more accessible and enjoyable, these devices are becoming more and more responsive and versatile, offering users many options. This means that when developing projects for the web or app, you need to prioritize the mobile experience.
advanced customization
This trend still remains at the top of UX and UI design. If before it was enough to consider the interests of the target group segments, personalization is now becoming even more necessary, as it takes into account the specifics of each individual user.
This is facilitated by artificial intelligence and machine learning technologies. With their help, it is possible to analyze human behavior and recommend more relevant content . Perhaps the most notable example of this trend is Netflix.
Voice search and control
The use of voice assistants (Google Assistant, Alexa, Siri) has become something very common for people and the popularity grows every day. It is very likely that, soon, the use of voice for research and for task control will compete with the more traditional existing means.
The Voice Command User Interface (VUI) is convenient mainly because it saves time and lets you not enter text into the interface. As such, modern machine learning technologies offer many opportunities.
Therefore, it is worthwhile to find elements on the site that users can interact with with their voice and implement this solution.
More 3D elements
This trend is also not new. However, there will definitely be changes to it in 2022. Currently, there is a tendency to use large and fairly uniform three-dimensional elements.
But the problem is that they increase page load time or mobile app open time.
Therefore, it is believed that in 2022 designers will focus on small frameworks to reduce opening and loading times. But, why do we need 3D elements? Here are some of the ways to apply:
- usability improvements;
- attract attention;
- add originality;
- complement the design.
- The 3D trend makes the website more interesting. Unique visuals attract audiences and make full use of available space. The presence of three-dimensional elements is believed to increase the likelihood of keeping the user on the page and significantly improve its indexability.
Neomi can start with a logo designed in this style. Therefore, it is possible to create it yourself, without the need for a designer. Specialized services such as a brand builder like Log aster enable independent generation of logo variants and design experiences. orphism
One of the main trends in 2020 and 2021 remains relevant. Neomorphs is a fusion of the concepts of “new” and “skeuomorphism” (realistic interface).
It is characterized by a fusion of realism and futurism. To do this, use blur, shadow intensity correction and other effects.
The end result is a more pleasant and modern look. These are images you’ll want to look at for a long time, as individually designed elements in this style are always eye-catching.
Dark mode
Many developers have already implemented dark mode on websites or apps in 2020. It is believed that the design team of the social network Instagram was the first to do this, completely changing the look and feel of the mobile app.
It is worth mentioning that, despite being an experiment, this strategy was quickly adopted by Apple developers. After dark mode appeared on iOS and macOS devices, the trend became worldwide.
It is believed that by 2022, almost all mobile apps will offer a dark design as an alternative. However, we are not just talking about the “black screen”, but also about other colors: brown, dark green, black and blue, etc.
This will apply not just to games and multimedia, but to other mobile apps — including instant messaging apps.
Furthermore, dark mode could go beyond mobile and reach desktop sites in 2022. The number of sites with alternative design options will also increase: users will be able to choose the interface color that suits them.
Understand some of the reasons that make the dark theme quite popular:
allows you to better highlight individual details;
saves cell phone battery;
it is more comfortable for the vision.
Growing interest in dark mode design is changing the familiar interface of many websites and apps. Therefore, experts in the field believe that, in the coming years, the number of websites and mobile programs that will make use of this new option will continue to grow.
New fonts
Typographic changes happen every year. This is easy to explain: users quickly get tired of seeing the same fonts in text across websites and apps.
It should be noted that since 2020 there is a trend to use multiple types of fonts on the same page at the same time. However, this trend will change to a uniform style by 2022.
At the same time, many designers will set aside minimalism, as this solution can no longer be called unique. The abundance of simple fonts has led to the creation of thousands of repetitive websites.
However, a font is a design element and it should complement it. In 2022, many developers will focus on using a single source for their projects and abandon classic solutions.
Micro interactions
Surprisingly, most modern developers ignore this valuable way of communicating with the user, despite micro-interactions directly affecting audience growth and response rates. However, that should change in 2022.
Furthermore, micro-interactions will become a key trend in the development of modern design. Elements of this new trend are:
tactile responses in the mobile app;
the ability to change the key for each of the program states;
visualization of the page loading process;
animated transitions;
interesting (unique) reaction to user actions — for example, when pressing buttons.
This trend will be able to make user interaction with an app or website more humanized . This is explained by the fact that the person will perceive the contact more clearly and a more personal response.
The emotions evoked will become key factors in spending more time on the pages and returning to them in the future. It’s not just an improvement in performance, but also an increase in brand reputation.
design performance
As communication standards evolve, 5G, once seen as far away, is already becoming commonplace. Despite opposition to the implementation of this standard — due to potential environmental issues — it is already influencing future trends.
Everything is getting faster, and users expect websites and apps to load much faster too. At the same time, the abundance of design elements significantly increases loading time.
So it’s best to only use interface elements that are really useful to your visitors and don’t slow down your project’s performance.
Adaptability
This is a very important trend and one that cannot be ignored in the modern world saturated with mobile gadgets. The characteristics of the screens of the devices are different.
There are edgeless smartphones, devices with rounded edges, others that are foldable and flexible, and other gadgets with screens of all sizes.
We need to work on adapting the mobile versions of websites for today’s features. The image on the screen of any mobile device must be of high quality, including in terms of functionality and viewing comfort.
In this sense, adaptation means:
filling the entire screen;
convenient navigation using gestures;
improvement of visual perception;
creation of full graphic details;
maximum image quality.
Of course, adaptability is far from a new UX design trend , but modern requirements are much more complex than they were in the beginning. Therefore, the new look of modern cell phones brings new challenges to developers: the interface needs to be rewritten or adapted.
Being able to display things on the screen in comfort is a good start. However, it is important to add convenience and attractiveness to the content. Now, the appearance of apps is of great importance.
In addition to adaptability, there is a concomitant trend towards cross-platform. A person normally uses multiple devices: computer, tablet, smartphone, wearable device.
It is important to him that convenient features and fluid experience are available simultaneously on all devices.
Conclusion
UX and UI design for 2022 will increasingly focus on user experience. The use of artificial intelligence allows analyzing the individual needs of each person and creating resources that are increasingly adapted, useful and accessible.
Therefore, we emphasize that special attention should be given to micro interactions. Also, don’t leave trends related to visual design behind.
