As per a study conducted by Forbes, it is estimated that grocery apps usage will increase by almost 50% by individuals, and people will order food from online grocery and food stores. The Covid Pandemic has also significantly boosted the growth of eCommerce and delivery apps.
Although the world is finally witnessing the silver lining in vaccine form, avoiding crowded places has become a part of the culture for developed and developing nations. With contactless delivery options, mobile apps are witnessing tremendous use in daily life.
Among the main reasons is the convenience that individuals get with such apps. People love that they can easily order fresh food from the grocery apps and get it delivered at their doorsteps without any hassle.
The “click and get model” has become quite famous among users. Apart from this, some grocery apps allow you to “order and collect from store options.” It becomes beneficial to the users who personally need to check the quality and freshness of meat and vegetables. It develops trust and connection between the shopkeeper and the buyer. And the buyer saves time otherwise wasted on handpicking and getting in line.
Market Growth of Grocery Apps
The grocery-related mobile apps like Grofers, Grocway, Big basket, Living Organic, Instashop have already made it huge in the global grocery market.
The stats show the online grocery shopping sales in the US from 2018 to 2023. It is estimated that the sales would reach about $59.5 Billion by the year 2023.
With these figures and stats, it is pretty evident that the future of grocery delivery apps is shining in the coming years.
Thus the time is ideal for you to invest in an excellent online grocery app and hire mobile app developers for this task.
Market research and in-depth analysis are the keys to the success of any web development project. To make your task easy, I will explain how you can create an app like Instashop.
In order to make your task easy, I will explain to you how you can create an app like Instashop.
What is Instashop?
Instashop is an online grocery delivery app that offers you a seamless grocery experience by ordering groceries to your doorstep in less than 30 mins. You need not go to the supermarket and just order them at your convenience without any problem. Not only grocery, but it also provides you the cleaning professionals within 2 hours.
Instashop is an online grocery delivery app that offers you a seamless grocery experience by ordering groceries to your doorstep in less than 30 mins. You need not go to the supermarket and command them at your convenience without any problem. Not only grocery, but it also provides you the cleaning professionals within 2 hours.
Customers get the option to pay via cash or credit, hence increasing the flexibility of the service.
Let’s detail the app to know what all sections are necessary for a grocery app like Instashop.
Great UI/UX: An app should provide a great feel and efficiency to the user. Hence, it is imperative to focus on the look and design of the app. A crisp and feature-rich app enables the user to sign up and register quickly.
Categorizing the products is essential: To provide a great shopping experience to the customers and help them correctly choose the kind of groceries they need, the classification of the products is crucial and is excellent in the Instashop app.
Various payment methods:
It is necessary to include multiple modes of payment in a grocery app to provide instant and secure transactions to the users. If the transaction gets declined and the sum gets deducted, the money is refunded to the source account.
A Powerful backend:
A powerful backend is necessary so that the store owner has control over the functioning of the application and can also manage the stock of the products.
Other features that make this app unique are on-time delivery, advanced search options, store locator, etc.
How Does a Grocery App Work?
Here is an infographic explaining the working of a grocery app:
What are the Benefits of having a Grocery App like Instashop?
As per the latest reports, mobile app downloads have steadily increased over the past few years. This number has reached $218 billion in 2020 and is to grow to $258 billion in a couple of years 2022.
As per the same report, mobile apps are to hit $935.2 billion in revenue by 2023.
Hence, it is logical to invest in a mobile app like grocery since food is necessary for every individual. Every individual would start using an online grocery app shortly.
Benefits that the Businesses get with Grocery Apps:
As per a report by CNBC, online grocery sales will hold 20% of the market by the year 2025. According to another account, the usage of online grocery apps will increase by 70% by 2025.
Apps like Amazon, Walmart has made it huge in the online grocery market and have gained the maximum benefits like:
Direct contact: With the help of an online grocery app, the retailers can directly contact the app owners to list their products online. They need not rent a shop to sell their products. It saves their money.
Build better customer relationships: The online grocery apps can help you get feedback from the customers and collect more data. What products you put on display for your audience matters a lot to build your online presence. Hence, with the online apps, you can get direct feedback from the customers and implement the changes accordingly as per their preferences.
How can you Create an Online Grocery App like Instashop?
Let us cover the several steps needed in creating online grocery apps. What factors do you need to keep in mind when developing a grocery app? How much does it cost to develop a grocery app, how can you earn from these apps, etc.?
Following factors you must keep in mind when creating a grocery app:
Understand what sort of business model do you need for a grocery app
Fix the particular type (customer, administrator, delivery person) of the app that you need for your business
Understand the customer’s pain area and design the app
Important features that you need
Set a monetization strategy to earn from your app
The cost involved developing a grocery app
Let’s explore each of these points in detail:
1. What business model should you choose?
In the world of grocery apps, there are four types of apps that you must know about.
2. Understand the type- Customer app, administrator app, delivery person’s app
When creating a grocery app, you can’t just choose the business model and get done with it. Every app has three sides.
3. Understand the pain area of the customer
Just like any app, you must understand the pain area of your targeted audience. In the case of an online grocery app, you must ask these questions to yourself: Why would anyone use an online grocery app? What are the benefits of an online app providing to the customers as compared to the stores? Once you answer these questions, you need to stay one step ahead in the design process. You need to provide a better design to make the shopping experience smooth and easy for the user.
4. Best UI/UX and design of the app
You can check below the creation of a famous online grocery app in India- Bigbasket. They have focussed on a clean and crisp design of the app to be easily visible to the users. They have also used vibrant colors in the design to make the app look fresh. Remember, the more clean and vibrant your app is, the more people will love it.
5. Become friends with your competitors
Sounds weird? But this can be a smart move indeed. You must install and use the grocery apps of your competitors who are doing great in the market to understand their process and flow. Consider yourself as the user and jot down the best and worst features of their apps. Once you get them, implement the missing elements in your grocery app to make it stand out in the crowd.
6. Provide personalized experience to the users
People want their needs to get heard. Hence, it is imperative to keep the users’ needs in priority while designing a grocery app. Use technologies like AI and Machine Learning in your app to give a personalized experience to the users and understand their preferences. You can provide them deals and offers on products they frequently buy.
7. Other important features to add to your app
When you hire app developers for your grocery app, you must explain to them these extra features for the app:
Shopping list feature: So that the customers can add the products they need to buy later
Quick and smooth search: Properly categorize your products in the app so that it becomes easy for the user to search for a particular product. Finding a biscuit under the vegetable category is really awful. So, properly categorize the products.
Add to cart:
One of the obvious features. People will add products to the cart and buy them sooner or later.
Deals and offers, payment options, order tracking, scheduled delivery time, ratings and reviews, emergency delivery – these are some of the common features that must be added.
8. Monetization of your app
Why are you creating an app? To get some ROI in your app. Here’s how to use apps like Instashop to make money. Follow these ideas to make money from your app:
Upcharge the item:
This is one of the common monetization strategies that every online grocery app owner uses. You may use it for your platform as well. You can upcharge a product.
Add delivery charges: This is another monetization idea. You can set the delivery charge as per the location. If the delivery location is near, you may deliver the products without any extra cost. If it is far from the set distance, you may add the delivery charges.
Commission from the store owners: This strategy gets implemented when using the aggregator model. You can charge a small commission to every store owner that gets listed on your app.
Special advertising tricks: You can run ads on your app for the stores listed and get money from the store owners.
Programming Languages to use when Developing a Grocery App like Instashop?
If you are a coder/developer and know various programming languages, you can create a grocery app on your own as per your preferences. However, if you do not know the languages, you can hire a renowned and reputed software app development company for the best app development.
Now, if you are a businessman and looking to develop a grocery app, you must know the cost involved in the app development.
The grocery app development cost in India and the US depends on various aspects. Though it is comparatively cheaper to get a grocery app developed from a country like India, it isn’t simple to estimate the exact cost of grocery app development. Many factors need consideration when determining the cost involved in the grocery app development: Platform, business model, features, functionality, time frame, etc.